McDonaldization: A Little Taste of America in Every Corner of the Globe
From hamburger man to global pioneer, take a lesson from McDonanld’s playbook for an idea on going global.
Today we remember Ray Kroc, one of McDonald’s pioneers, who died on January 14th, 1984. Born on October 5th, 1902, Kroc was a high school dropout from Chicago who joined the WWI Red Cross Ambulance Corps.
But before his unit could be dispatched overseas, the war had already ended. Kroc was left to make ends meet as a musician, then selling cups, and by 1939, the exclusive distributor of the Multimixer, a milkshake mixing machine.
Kroc had an epiphany after visiting the McDonald brothers in 1954 and knew his future was in hamburgers. He became the McDonald brothers’ franchise agent and opened the first restaurant for the McDonald’s System, Inc. in Des Plaines, Illinois a year later.
In the early 1960’s, McDonald’s began to gain quite a lot of domestic attention. More people were on-the-go and valued quick service more than ever. Ray Kroc conceived that 1,000 McDonald’s restaurants would be established within the United States only.
However, the growing franchise crossed borders into international markets for the first time. By 1967, it made its way to British Columbia, Canada.
By the early 1990s, the company made its mark in 58 foreign countries. The term “McDonaldization” was coined to refer to the globalization process of the franchise. McDonald’s expanded so swiftly in the 1990s that it was said a new restaurant opened somewhere in the world every five hours.
Today, McDonald’s manages to stand the test of time and has left its footprint on so many different societies worldwide. Find out how your business can be the next McDonalds and check out NNRoad Solutions today!